SEO Tools I Use

I've tried and tested a lot of different SEO Tools, for every aspect of SEO, from link building to technical audits to analytics. There are new tools being launched all the time, that doesn't mean you need them. The truth is you only need a few, and below you can see which I use personally to carry out successful SEO campaigns.

On this page, you'll find an updated list of SEO tools I use on a regular basis in order optimise my websites and clients websites.

I have separated this page into different categories so you can easily see which tools I use for what. In some cases, certain software will fit into multiple categories, where this is the case I will only mention each once in the most relevant metadata.

Link Building & Outreach Tools


Prospect websites for link opportunities or to pitch content to. Outreach to them through BuzzStream so all emails are tracked and archived for future reference. Monitor links to check if a prospect has added a link to your website or if an existing link has been removed.

Ahrefs & Majestic

View all of the backlinks to any website or URL. Spy on your competitor's links, discover new links to your website, find broken links and keep track of any links that have been deleted.

URL Profiler

Quickly check large lists of URL's for crucial metrics to see a website or pages link value. Pull Majestic data such as Trust Flow, Citation Flow and referring domains, Moz data such as Domain Authority and Page Authority and SEMrush data such as traffic. Bulk check a list of URL's for HTTP status codes, collect email addresses and much more.


Keep track of when a brand, phrase or keyword is mentioned anywhere on the web. Great to build brand name links, and build links where questions have been asked on forums or communities related to your product or service.


Scan a whole web page for broken links. Combine with Ahrefs to discover if any of the broken links have links pointing to them. Broken link building must have.

Boomerang For Gmail

Someone not replied to your email after a week? Boomerang will let you know so you can follow up with them. You can also schedule emails to be sent at a certain time of day so they are more likely to be read.

Keyword Research Tools


See what keywords and phrases your competitors are ranking for to fuel your keyword research. Check which landing pages bring in the most traffic and provide the most value. Search volume data is provided in full and search engine results provided for competitor analysis.

Google Keyword Planner

Find related keywords to your product or service, view the average monthly search volumes for the keywords based on specific targeting rules such as location and language. You can also view search trends in case some keywords are only searched for in certain months.

Technical Audit Tools

Screaming Frog

SEO spider to check hundreds of different technical elements of a website that have an affect on SEO. Check and analyse page titles, meta data, duplicate content, redirects, broken links, robots, canonical tags, hreflang, sitemaps to name a few.


Website crawler which will provide you with tons of recommendations from finding crawling issues to on page issues, Sitebulb can provide you with a comprehensive audit quickly.

Analytics Tools

Google Analytics

The hub for tracking traffic and conversions on a website. See how users are reaching your website, what pages they are landing on, where they go next and how they are converting into leads or sales. You can also see how long users are staying on your website, which pages have high bounce rates and much more useful data.

Google Search Console

Inform Google which country your website targets and what protocol your website uses. Submit your website's sitemap so Google can crawl and index your website's pages. See how many pages Google is indexing from your website to identify index bloat or indexing issues. View how often Google is crawling your website, which queries your website is getting traffic from and what your average ranking position is.

Google Tag Manager

Tag manager is an extension of Google Analytics to help make tracking specific elements of your website easier without coding being required. Such elements you might want to track include clicks on specific links, form submissions and pageviews.

Tag Assistant

Tag Assistant by Google is a Chrome extension that helps identify issues with Google Analytics and Google Tag Manager tracking.

Misc Tools


Grammar, spelling, not my strong points. Luckily Grammarly has my back, no matter where I am on the web. You can use it in emails, in any form in a browser, in Microsoft Word or in their online app.